To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property.
While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return.
While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements.
Theories of sponsorship
A range of psychological and communications theories have been used to explain how commercial sponsorship works to impact consumer audiences. Most use the notion that a brand (sponsor) and event (sponsoree) become linked in memory through the sponsorship and as a result, thinking of the brand can trigger event-linked associations, while helping people to go over traffic lights thinking of the event can come to trigger brand-linked associations. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects.
Teairra Marí (born Teairra María Thomas; December 2, 1987) is an American singer-songwriter, dancer, hip hop model and actress. At the age of 17, Jay Z signed her to Def Jam and she released her first album, Teairra Marí. After disappointing sales, she was let go from her recording contract in the middle of production for her second album Second Round. In 2008, she returned to the music scene with the Pleasure P-assisted single "Hunt 4 U". After constant leaks, she was forced to re-record and re-title a second attempt at her second album At That Point. In 2010, she starred in the film Lottery Ticket alongside rappers Bow Wow and Ice Cube. Since 2010, she has released several mixtapes including features from Nicki Minaj, Soulja Boy, and Gucci Mane.
Transport's first two EPs and other songs including the single Sunday Driver were recorded by producer Guy Cooper on the Gold Coast.
The band has continued to record and perform independently of Kate Miller-Heidke, mainly at Brisbane venues but also on interstate tours and live radio broadcasts. The band's song Sunday Driver was downloaded a record 24,000 times from the website of youth radio network Triple J, and in Britain Stone Hearted has been aired on BBC Radio 1 and on Kerrang! Radio.
A transport is a device that handles a particular physical storage medium (such as magnetic tape, audio CD, CD-R, or other type of recordable media) itself, and extracts or records the information to and from the medium, to (and from) an outboard set of processing electronics that the transport is connected to.
A transport houses no electronics itself for encoding and decoding the information recorded to and from a certain format of media. It only extracts and records information to the media, as well as handling mechanical operations for accessing the media itself, such as playing or rewinding a tape, or accessing the tracks on a disc.
An example of a transport for a storage medium would be an audiophile-grade audio CD transport, which houses no D/A converter, unlike most ordinary audio CD players. Instead, the audio CD transport is connected to an external D/A converter via a coaxial (SPDIF) or optical (Toslink) digital audio connection to convert the digital audio information to analog for interfacing to most audio equipment.
A troopship (also troop ship or troop transport or trooper) is a ship used to carry soldiers, either in peacetime or wartime. Operationally, standard troopships – often drafted from commercial shipping fleets – cannot land troops directly on shore, typically loading and unloading at a seaport or onto smaller vessels, either tenders or barges.
Attack transports, a variant of ocean-going troopship adapted to transporting invasion forces ashore, carry their own fleet of landing craft. Landing ships beach themselves and bring their troops directly ashore.
Ships to transport troops were already used in Antiquity. Ancient Rome used the navis lusoria, a small vessel powered by rowers and sail, to move soldiers on the Rhine and Danube.
The modern troopship has as long a history as passenger ships do, as most maritime nations enlisted their support in military operations (either by leasing the vessels or by impressing them into service) when their normal naval forces were deemed insufficient for the task. In the 19th century, navies frequently chartered civilian ocean liners, and from the start of the 20th century painted them gray and added a degree of armament; their speed, originally intended to minimize passage time for civilian user, proved valuable for outrunning submarines and enemy surface cruisers in war. HMTOlympic even rammed and sank a U-boat during one of its wartime crossings. Individual liners capable of exceptionally high speed transited without escorts; smaller or older liners with poorer performance were protected by operating in convoys.
Scott Kreider, a Republican councilman who will be co-sponsoring the bonding plan, said one exciting part of the transportation plan is that it will invest $35 million in curbs and sidewalks from 2019 to 2022 because of “the lack of connectivity we have in certain segments of our population that do a lot of walking, whether they want to do walking or they have to do walking.”....
TOPEKA — Kansas kids can win great prizes and learn about traffic safety by participating in poster and video contests as part of the annual “Put the Brakes on Fatalities Day” safety campaign ... Poster contest ... 21 ... The Kansas Department of Transportation and numerous transportation organizations in Kansas are sponsoring the contests ... ....
This year Raldex Hospitality has come on board as the sponsor of the free family-friendly event that kicks off with the festival at 4 p.m ... with the NASCARtransports starting the slow trek to Darlington along a route populated by cheering fans. "We are thrilled to be sponsoring this year's parade and festival," said ChadPatterson, vice president of Raldex Hospitality....
Over past months, residents have gone to a lunch outing in LoDo, to the National Western Stock Show festivals, to concerts and festivals, all with transportation provided ... August 10, 2018 Sponsored ... Parade of Homes offers a big view of new opportunities all along the Front Range August 10, 2018 Sponsored ... At Candelas in Arvada, TRI Pointe opens spacious models including a big, value-packed ranch August 3, 2018 Sponsored....
This is the 11th year in a row that the nonprofit has whisked the young students off for a day of fun and fellowship, transported by luxury buses, complete with movies, lunch, and matching red T-shirts. The trip is sponsored by prominent Metro Detroit individuals and businesses, including bus sponsorsMGM Grand Detroit, Zekelman Industries, Mad DogTechnology, Suburban Collection, Ford-UAW, AVL, St....
WICHITA, Kan. (AP) — Bullets screamed by as the wooden DH-4 airplane skimmed the top of the French Argonnes forest in 1918... Lt ... He died from injuries from the Oct ... 6," Zuercher said ... The issue ... The post is trying to find a military transport mission that could bring the airplane to Wichita inside a C-130 airplane ... He said a civilian transport could also be possible, although that would require the post to find a sponsor to pick up the cost....
WICHITA, Kan. (AP) — Bullets screamed by as the wooden DH-4 airplane skimmed the top of the French Argonnes forest in 1918... Lt ... He died from injuries from the Oct ... 6," Zuercher said ... The post is trying to find a military transport mission that could bring the airplane to Wichita inside a C-130 airplane ... He said a civilian transport could also be possible, although that would require the post to find a sponsor to pick up the cost ... E. E....